How people use generative AI in 2025

Hi AI Futurists,

Today we’re exploring some of the top use cases for AI and how those uses are evolving as AI becomes a bigger part of daily life. What’s your favorite use case? Hit reply and let us know.

Here’s our agenda.

• Top AI news

• AI use cases in 2025

• Top 3 selected AI tools

• AI in the wild: Google simulates how a fruit fly walks, flies and behaves

Best,
Lex

P.S. We’ll be experimenting with new segments and layouts with the goal of making this newsletter even more valuable and easier to consume. Have feedback? We read every comment and response.

Top AI news

1. Microsoft Envisions AI as Your Future Coworker
   🤖 Microsoft predicts AI teammates will soon join your Zoom calls.

2. MIT's 'Periodic Table' Revolutionizes Machine Learning
   🔬 MIT maps 20+ ML algorithms, revealing hidden connections.

3. VCU's AI Tool Slashes Ad Creation Costs
    💰 RAISE generates high-quality ads without coding—no agency needed.

4. AI's Role in Architecture: A Yale Perspective
   🏗️ AI aids design but won't replace architects anytime soon.

5. AI's Energy Appetite Not Yet A Concern
   🌍 While AI tasks can consume up to 10x more energy than regular computing there is hope.

6. 60% of Leaders Doubt Their AI Readiness
   📊  Despite AI's promise, many firms lack data preparedness

7. OpenAI Plans to Release Top-Tier Open Model
   🔓 OpenAI aims for an open model to rival top performers.

8. MIT Tech Review Explores AI and Creativity
   🎨  AI's impact on art and creativity sparks thoughtful discourse.

9. Amazon Prime's Bhoomika Ghosh on AI Leadership
   💡Ghosh emphasizes empathy and ethics in AI product management.

10. AI Search Optimization Challenges Traditional SEO
    🔍  AI shifts focus from keywords to content trustworthiness.

How people are using generative AI in 2025

Over the past year, how people use generative AI has shifted dramatically, from technical tools to emotional companions. Marc Zao-Sanders’ updated report dives into the 100 most impactful applications of gen AI in 2025, surfacing real-world use cases pulled from Reddit, Quora, and articles. The top use case now is therapy and companionship, highlighting a trend toward personal development and emotional well-being. Close behind are using AI to organize life, find purpose, and support healthier living—an evolution from the early emphasis on coding and task automation.

One surprise: users increasingly value AI’s judgment-free, 24/7 availability for therapy, especially in regions where access to mental health services is scarce. There’s also a rise in AI-assisted life planning, from crafting personalized eating plans to decluttering homes, and even writing parking ticket appeals. According to Microsoft’s Jared Spataro, AI is becoming “an invaluable thought partner,” particularly in workplace settings. The trend reflects a deeper integration into the messy, introspective aspects of human life.

This emotional turn is backed by a more sophisticated user base, people are skeptical of bias and privacy issues, yet still hopeful that AI can help them become better thinkers and doers. As Allie Miller puts it, AI offers "psychological safety," a judgment-free space for creativity, problem-solving, and even mourning. It’s about amplifying human curiosity, intention, and growth. Read the full piece here.

Takeaways at a glance

• Therapy and companionship now the top gen AI use case

• "Organizing my life" and "Finding purpose" are new top entries

• Custom GPTs and tools like Google’s NotebookLM show growing diversity

• Voice commands, lower costs, and broader access drive adoption

• Users demand both better memory and stronger data privacy

• AI increasingly seen as a partner for self-awareness, not just productivity

What We Think About It

This shift from task automation to emotional support shows AI is tapping into a deeper layer of human need. That’s a much harder (and arguably more valuable) problem to solve. As LLMs become personal coaches, they’re reshaping the human-computer relationship.

Get more done with these AI tools

1. Alter

   Meet Alter, your Mac’s AI assistant that helps you move fast and get things done. It works across your apps, understands what’s on your screen, and lets you pull insights from YouTube videos, draft emails, or extract data—just by talking. It’s intelligence for your entire day.

   

2. Peek

   Peek is your low-key financial sidekick—using AI to spot trends, suggest tweaks, and keep your money habits in check, without the guilt trip.

   

3. AudioForms

   Leverage AI to convert voice responses into text, analyze sentiment, and extract key insights—all through audio-based forms and surveys. Perfect for Product Managers, User Researchers and Marketers.

   

AI in the wild

How a fly lives according to Google AI

That’s all for today, folks!

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