🖌️ Google launches Whisk, an image-to-image AI Tool

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Hi AI Futurists,

This week, we’re diving into Whisk, Google’s latest AI experiment that rethinks how we create visuals. Instead of relying on text alone, Whisk lets you combine images and tweak prompts to generate fresh ideas quickly. It’s a glimpse into how AI tools are evolving to spark creativity and simplify workflows. Let’s explore what it can do.

Here’s our agenda.

• Synthflow

• Whisk, Google Lab’s newest AI tool

• Top 3 selected AI tools

• Top news on the AI horizon

• BELAY

Best,
Lex

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How AI is Impacting the World

Google Introduces Whisk for AI Image Creation

Google has launched Whisk, an experimental AI tool that reimagines image generation by relying on images, not just text prompts. Part of Google Labs' experimental offerings, Whisk allows users to upload or create images while mixing and matching elements like subject, style, and scene. Google's language model—likely Gemini 2.0 Flash—automatically generates descriptions for the input images, which are then processed through the Imagen 3 model to produce the final visuals. Unlike typical generators, Whisk focuses on creative brainstorming over precise replication, extracting key elements rather than duplicating exact details.

Google notes that results may vary—features like height, weight, and skin tone could differ from the originals. Users can fine-tune the generated content by tweaking visible text prompts, ensuring greater creative control. Early testers, including artists and designers, describe Whisk as a dynamic tool for ideation, helping quickly generate and iterate on visuals. While it’s not a pixel-perfect editor, Whisk excels at sparking ideas and providing diverse options in seconds—albeit with slight delays due to current high traffic.

Currently, Whisk is only available in the United States at labs.google/whisk. As part of Google Labs, it joins other AI experiments like NotebookLM and Veo, offering a glimpse into Google’s evolving generative tools. For creative professionals, Whisk feels like a step toward faster, more intuitive ideation, a reminder that AI can amplify human imagination by removing technical friction. Tools like Whisk could eventually reshape workflows for artists, marketers, and product designers by transforming brainstorming into a rapid, iterative process.

Important Points

• Google has launched Whisk, a new AI tool for generating images using images as primary input

• It uses Google's Gemini 2.0 Flash and Imagen 3 models for generation.

• Results may differ from source images, but editing text prompts adds control.

• Ideal for creative brainstorming; delays are noticeable but temporary.

What I’ll be doing

I’ve been trying out Whisk, and it’s already proving to be a pretty useful tool. It’s perfect for quickly experimenting with visuals—whether you’re combining images, playing with different styles, or tweaking prompts to get closer to what you need. I’ve found it especially handy for brainstorming ideas and generating rough concepts to build on later. It’s also a solid starting point for marketing content—mocking up visuals for social media or campaigns without diving straight into design software. You can experiment with it here.

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On the Horizon

• Meta rolls out live AI, translations, and Shazam to its smart glasses

• 5 ways AI will shape businesses in 2025

• CrowdStrike: Cybersecurity pros want safer, specialist GenAI tools

• Midjourney adds faster model customization and mood board support

• Google's Veo 2 outperforms OpenAI's Sora Turbo in head-to-head AI video generation tests

• OpenAI makes ChatGPT search free for everyone, adds maps and voice support

• MIT researchers introduce Boltz-1, a fully open-source model for predicting biomolecular structures

• Introducing the Synthetic Data Generator - Build Datasets with Natural Language

• YouTube is letting creators opt in to allowing third-party AI training

• Nearly one in four US workers use generative AI on a weekly basis, often without clear rules

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You see a chance to expand your reach and increase your impact.

You do more.

You take on more hours, juggle more deadlines, and wear more hats. You miss a ball game here and there. Come home late a few more nights. You spend a holiday or two in your inbox. And you tell yourself,

This season just requires more.

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That’s all for today, folks!

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