💡 Google announces Duet AI

Plus: Personalization in email marketing

June 23, 2023

Read time: 3 minutes (Click underlined topics or headings for links.)

Hey AI Family, happy Friday! We like to keep things short and productive at The Edge, so you can get back to your busy life!

Here’s The Breakdown:

  • 💎 𝟛 Tools to Give You The Edge

  • 🚨 𝟚 AI Updates: Google announces Duet AI & AWS invest $100m in AI

  • 💻 𝟙 Practical Use of AI: Personalization in email marketing

Let’s jump in!

💎 𝟛 Tools to Give You The Edge

Rows: The first modern spreadsheet editor a supercharged version of Microsoft Excel

Pebblely AI: Create stunning product photos and backdrops in seconds with AI

Future tools: One of the largest AI databases with over 1700 AI tools

🚨 Breaking AI News

Yesterday, Google announced their new Duet AI feature, "Help me organize", for Google Sheets as part of their Workspace Labs. It was first announced at their developer conference, the I/O 2023 event.

In only a couple steps, you can access this and Google's whole workspace collection:

  • Join Google Labs: If you have not signed up for Google workspaces yet, you can do so here. You must be 18 years or older, and use your personal Gmail address

  • Navigate to Google Sheets: Unlike the Google Docs AI functionality, this is rolling out gradually, so you may not have access right away. But once you gain access, open a new spreadsheet or tab in Google Sheets. And the "Help Me Organize" sidebar will automatically open.

  • Show off your prompting skills: Duet AI responds to prompts generated by you. Write instructions for the AI for the best results. Example: "Track tasks for a project to build a new website" and click create. Once it is done, you can edit your data like any other spreadsheet.

Amazon Web Services (AWS) plans to invest $100 million to establish a center focusing on generative AI. Amazon is the 5th largest company in the world, following Google and Microsoft, who are miles ahead of them in the AI race.

The center will host data scientists, engineers, and solution architects. With initial collaborations involving Highspot, Twilio, RyanAir, and Lonely Planet. Amazon described it as a “program” rather than a physical center.

AWS CEO Adam Selipsky said AI will be the "next wave of innovation in the cloud" and will drive more customers towards cloud services. Despite criticisms around security issues with AI models like ChatGPT, which just fell victim to a hack. Selipsky believes that AWS has credibility in the AI space and can improve on security failures.

💻 Real Life Use Case

Chat GPT Prompt: Personalization in email marketing

Personal branding is very important when it comes to the internet, your personality is what helps you stand out!

ChatGPT goes over the importance of personalization and how to execute on it.

🔏 Copy and paste the prompt below ⏬
Your task is to delve into the significance of personalization in the realm of email marketing, elaborating on why it's a key component in driving engagement and conversion. Explain how personalization makes emails more relevant and engaging for the recipient, and why this leads to better marketing outcomes. Subsequently, provide a comprehensive, step-by-step guide on how to segment an email list for the purpose of crafting targeted campaigns that cater to diverse customer groups. Your guide should demystify the process of audience segmentation, offering clear steps and best practices for effectively breaking down an email list into more targeted subsets, as well as how to leverage these segments in the creation of personalized email marketing campaigns.
Here’s a link to the results ⬇️

ChatGPT

A conversational AI system that listens, learns, and challenges

chat.openai.com/share/3a263523-cc7f-4abf-9aa1-f8c0f6b6c868

Daily Definition

Structured Data

'Structured Data' is a kind of data that is organized in a predetermined manner or format, making it easily searchable in databases. The 'structure' of structured data comes from its arrangement in rows and columns, similar to what you would find in an Excel spreadsheet or a database table. Each row often represents an individual record, and each column represents a specific attribute of that record.

For example, if you have a database of customers, each row might represent a single customer, and the columns might represent attributes like the customer's name, email address, and purchase history. This orderly arrangement makes it easier to sort, search, and analyze structured data using traditional database management systems.

In the context of AI, structured data plays a crucial role. Machine learning algorithms, which are a subset of AI, use structured data to learn patterns and make predictions. The algorithm might analyze a structured dataset of customer information to predict which customers are most likely to make a purchase in the future.

🔮 AI Inspiration

Poll Time!

One is a real photo and one is A.I. generated. Can you tell which is which?

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That’s all for today!

Thanks for your time today. If it is your first time here, welcome. I hope you found value in today’s Edge edition. If you are returning, thank you. It means the world to me that you spend a few minutes of your day with me. If you have any ideas you’d like me to cover in the future, reply to this email.

Thanks for reading see you tomorrow,

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