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- 🎨 ChatGPT's new image creator goes viral
🎨 ChatGPT's new image creator goes viral
ChatGPT releases arguably the best AI image generator to date.
Hi AI Futurists,
Today we’re looking at ChatGPT’s biggest viral moment since its creation: its new native image generation feature can now produce Ghibli-style illustrations, prompting a flood of anime-inspired transformations, as well as other iconic styles and graphic design techniques, online.
Here’s our agenda.
ChatGPT goes viral again
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ChatGPT goes viral again
OpenAI’s latest update to GPT-4o has turned social media into a whimsical playground. Its new native image generation feature is now capable of producing Ghibli-style illustrations, prompting a flood of anime-inspired transformations online. Users are feeding in photos of themselves, friends, and even movie stills, then asking ChatGPT to reinterpret them in the style of the legendary Japanese animation studio. The result is a wave of soft watercolor lines, pastel palettes, and dreamlike portraits. “[This is] tremendous alpha right now,” said one user, while another joked that nothing says romance like getting “Ghibli-fied” with your spouse.
OpenAI CEO Sam Altman even joined the party, swapping his X profile picture for a Ghibli version of himself and poking fun at how years of grinding on AI can suddenly turn into meme fuel: “>wake up one day to hundreds of messages: ‘look i made you into a twink ghibli style haha.’”
The image generation feature is baked directly into ChatGPT’s interface, making it easier than ever to generate art without needing third-party tools like DALL·E. OpenAI says it trained the model on the “joint distribution of online images and text,” enabling a deeper understanding of how visual and linguistic elements relate.
This wave of stylized creation has sparked a familiar divide: awe versus dismissal. Some see it as delightful creativity, others call it derivative “AI slop.” OpenAI has relaxed some of its earlier restrictions on style mimicry and branding, which partially explains the sudden flood of distinctive, recognizable visuals. But it still draws the line at using exact celebrity likenesses. While critics debate artistic merit, the deeper takeaway may be about how accessible, on-demand aesthetic expression is reframing what we think of as creativity—and who gets to participate.
Key Points
GPT-4o allows direct image generation, integrated into ChatGPT.
Users are creating Studio Ghibli-style portraits using detailed, prompt-based instructions.
OpenAI relaxed previous restrictions on mimicking artistic styles.
Altman acknowledged the viral trend, adding a human moment of self-deprecating humor.
Social platforms are flooded with Ghibli-style content, including from brands and creators.
What We Think About It
This is a milestone in generative UX—no plugins, no extra tools, just type and create. The Ghibli trend shows how frictionless interfaces lower the bar for participation in creative work. While some argue about authenticity, it’s clear AI is becoming a personal expression tool, not just a productivity tool.
What You Can Do Now:
Try the new GPT-4o image feature by uploading a photo and requesting a Ghibli-style version or any other artistic style of your choosing Experiment with prompt design to match different aesthetic styles—it’s a great way to understand how text-to-image alignment works in practice. For marketers, there is a lot of value in being able to test ad creative quickly.

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Lord of The Rings Reimagined
What if Studio Ghibli directed Lord of the Rings?
I spent $250 in Kling credits and 9 hours re-editing the Fellowship trailer to bring that vision to life—and I’ll show you exactly how I did it 👇🏼
— PJ Ace (@PJaccetturo)
6:53 AM • Mar 27, 2025

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