🤖 Amazon previews promising Nova Act AI

With the move, Amazon is hoping to continue making strides in the AI race

Hi AI Futurists,

Amazon just dropped a research preview of Nova Act, a new AI model designed to take action inside web browsers—not just respond in natural language—built for developers and tech enthusiasts alike.

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How AI is Impacting the World

Amazon just dropped a preview of Nova Act

Nova Act, a new AI model designed to take action inside web browsers—not just respond in natural language—was just announced by Amazon. This makes it more than a chatbot or search assistant. Nova Act agents can submit time-off requests, block calendar slots, and even place recurring lunch orders, all via direct browser interaction. Developers can now access the SDK at nova.amazon.com, giving them the building blocks to create reliable, automatable workflows across the web.

Amazon’s team has been laser-focused on reliability over flashy one-off demos. Nova Act breaks down workflows into atomic commands (like "click," "search," or "enter password") and allows developers to supplement those with precise instructions — or swap in Python, APIs, or browser automation through Playwright. The result: agents that don’t need hand-holding and achieve over 90% accuracy on browser tasks like navigating dropdowns and popups. Benchmarks like ScreenSpot show Nova Act outperforming Claude 3.7 and OpenAI’s Custom UI Agent (CUA) on text and visual element interactions.

The long game here is bigger: Amazon sees Nova Act as the foundation for autonomous agents that actually get things done across diverse digital environments. Rohit Prasad, SVP of Amazon AGI, said the new platform is designed to "inspire builders" to test ideas and scale them fast via Amazon Bedrock. The move reflects a growing belief that useful agents will define the next phase of AI — and that future productivity may not be about prompting, but delegating.

Key Points

  • Nova Act agents perform direct browser actions (e.g., fill forms, click buttons)

  • SDK supports atomic commands + browser automation via Playwright

  • Developers can interleave Python and APIs for hybrid workflows

  • 90%+ accuracy on internal tests vs. 60% ceiling of typical browser agents

  • Best-in-class results on ScreenSpot and GroundUI benchmarks

  • Already used in Alexa+ for autonomous web tasks

What We Think About It

Nova Act represents a subtle but meaningful shift away from API-constrained AI agents. Rather than relying on traditional integrations, these agents navigate user interfaces just as humans do. Amazon's emphasis on modularity and high performance under latency constraints makes Nova Act a practical toolkit, particularly for startups. Its hybrid Python and browser-based interface provides a developer-friendly approach to building autonomous agents. Even non-technical users will find plenty of potential in Nova Act.

What You Can Do Right Now

  • Try out Amazon’s new AI tools at nova.amazon.com — you can explore how the model interacts with real websites and runs tasks automatically

  • Think about repetitive tasks in your daily work (like filling out forms or updating calendars) — this is the kind of thing Nova Act is designed to take off your plate

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